It all started in Bhuj, spending time amongst the artisans when I realized the importance of taking a pause and leading a simple life, making sustainability our core ingredient at Mode by Shraddha. Our studio is based in Ahmedabad, the manchester of India. Surrounded by the ever-inspiring cotton industry and immersed in the cultural heritage every choice of where we work, how we work, is a conscious effort to use less and do more. In this era of fast fashion, we want to change the pace of living and inspire people to do so.

Our pillars of sustainability are social, ecological and value for money. This means that everyone working with our production process receives a fair living vague, including the artisans; that we ensure that the material sourcing and processing does not damage the ecosystem and last but not the least that our clients receive a premium quality of the product.

We design with a long-term perspective in mind, our designs are more timeless and have a longer life-span than the average clothing. We want people to cherish our garments by wearing them again and again. Our business plan includes the people who make our garments, our dyers, our weavers, and our tailors. At the end of the day, the growth of our craft community is our ambition.