How we started
It all started in Bhuj, spending time amongst the artisans when I realized the importance of taking a pause and leading a simple life, making sustainability our core ingredient at Mode by Shraddha. Our studio is based in Ahmedabad, the manchester of India. Surrounded by the ever-inspiring cotton industry and immersed in the cultural heritage every choice of where we work, how we work, is a conscious effort to use less and do more. In this era of fast fashion, we want to change the pace of living and inspire people to do so.